Brands

Go to Data Mapping → Brands.

Brand list

Create canonical brands (label + code). A system sentinel brand (e.g. “Other”) is protected — you can rename it but not delete it. Unmapped supplier brands fall back to the sentinel.

Plan limit: non-system brands only (the sentinel does not count). Free: 4 fixed. Paid: data sources × 60 (including add-ons).

Supplier mappings

On the Supplier Mappings tab, map raw supplier brand strings to a canonical brand.

That keeps filters, exports, and reporting consistent when suppliers send "NIKE INC.", "Nike", and "nike".

Tips

• Map high-volume brands first after a new data source imports
• Use the sentinel only as a true fallback — clean mappings improve filter accuracy on export profiles