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CatalogRelay

What is CatalogRelay?

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CatalogRelay sits between your suppliers and your stores. It imports product data from supplier feeds, normalizes it into one catalogue, applies pricing rules, and exports to Magento 2, Shopify, WooCommerce — or as a downloadable CSV/XML feed.

Suppliers (CSV / XML / JSON)
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   CatalogRelay
   ├── Import & map data sources
   ├── Normalize brands, categories, attributes
   ├── Apply pricing rules
   └── Export via profiles (push or download URL)
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Magento 2 / Shopify / WooCommerce / CSV / XML

Who it’s for

Section titled “Who it’s for”

CatalogRelay is built for merchants and operators who:

  • Source products from one or more suppliers
  • Need catalogues kept up to date without manual spreadsheets
  • Sell on Magento, Shopify, WooCommerce, or via a feed URL
  • Want pricing and safety rules applied consistently at export time

Core concepts

Section titled “Core concepts”

Suppliers and data sources

Section titled “Suppliers and data sources”

A supplier is a source of product data. Each supplier can have one or more data sources (import connections): HTTP/file URL, FTP/SFTP, paginated API, or a public Google Sheet / Excel Online link.

Formats are CSV, XML, or JSON. After you save a data source, CatalogRelay probes the structure, you map columns, and products land in your catalogue.

Normalized catalogue

Section titled “Normalized catalogue”

All imports flow into one Products catalogue. Supplier raw values are kept; CatalogRelay does not rewrite what the supplier sent. Pricing, guards, and sourcing rules apply when you export (and show as “effective values” on a product).

Data mapping

Section titled “Data mapping”

Under Data Mapping you manage:

  • Attributes — import attributes, computed attributes, and system fields
  • Categories — your category tree and supplier → catalogue mappings
  • Brands — canonical brands and supplier brand mappings

Pricing rules

Section titled “Pricing rules”

Pricing Rules are global. Each rule has optional conditions (supplier, price band) and a price formula (and optional special-price formula). Higher priority wins; the first match sets the sell price.

Export profiles

Section titled “Export profiles”

An export profile chooses the platform (CSV/XML download, Shopify, Magento 2, or WooCommerce), schedule, filters, field mappings, multi-supplier sourcing, and guard rules. Store credentials live on the profile — there is no separate Destinations page.

What CatalogRelay does not do

Section titled “What CatalogRelay does not do”
  • Manage your storefront theme or CMS content
  • Host product images (image URLs from feeds are passed through when present)
  • Process orders or reserve inventory
  • Replace a full ERP or PIM

Next steps

Section titled “Next steps”